It is an excellent video, I just think from a tactical point of view, the warm appeal to reason will jar to a halt for some people, like a needle being bumped off a record player, on hearing his closing statement.
Yeah, I can't really disagree: in business, the key is to be all things to all people. As the old saying goes, "Sincerity: once you learn to fake that, you've got it made!!" The last thing you want to do is ALIENATE customers for no good reason, when there's money on the line. If people don't learn to control their egos out of common-place decency, then they usually get the point via their pocketbook, LOL!
Here, though, it's a little different: at least for me post-JW, after being spoon-fed "The Truth", I developed a strong distaste for fake anything, including the use of false names (i.e. calling each other "friends", or "brothers", etc).
It's one thing when people put on airs as part of normal business etiquette, but quite another when they do so in the name of "selling" their religion. I prefer my truths unfiltered, straight-on-the-rocks.
However, it's good to recall the Greeks executed Socrates, primarily for being a pesky old curmudgeonly dude who asked a few too many questions... Times may have changed, but people haven't.